What is the campaign about?

16th February 2026 – New data from Hospice UK reveals that gifts in Wills are the lifeline keeping the nation’s hospices open, funding the equivalent of 400,000 nights of hospice care every year.

This comes as 127 hospices across the country unite for a second year behind the This is Hospice Care campaign – urging members of the public to leave a gift in their Will to their chosen hospice. Without this support, 30,000 nights of hospice care every month could disappear - that's 7,500 every week.

The importance of hospice care is undeniable, with UK hospices having supported 310,000 people facing terminal illness last year alone – and demand for palliative care is set to jump by 25% by 2048.

That's why we have signed up this campaign, we hope to educate and inform people in West Cumbria about our services and how we help local patients and their families.

You can view the national TV advert here: