Dying Matters is a campaign run by the charity, Hospice UK. The aim of the campaign each year is to create an open culture in which we’re comfortable talking about death, dying and grief.

Dying Matters Awareness Week 2026 will take place from the 4-10 May. This year's theme is 'Let’s talk about Death and Dying'.

The mission of Dying Matters is to break down the stigma and taboo of talking about death and dying. But sometimes, it’s hard to know where to start. 

27% of people find it hard to talk about death with family or friends, and 30% bottle their feelings up. If we don’t talk about death and dying and bereavement, it can be harder to cope when we experience it.* 

Death, dying and bereavement affect us all. This Dying Matters Awareness Week we’re focusing on the importance of conversations about death and dying – with family, friends, employers, anyone in your life – helping you to get the conversation started.

Because talking about Dying Matters.

*This research is from polling commissioned by Celebration Day in 2025.

Helpful books and more

These resources can help you explore conversations around death and dying.

If you would like to learn more about our bereavement services, please visit: Family and Bereavement Support.